Motion design for
the teams building
what's next.
Video is now strategic infrastructure. I help design the systems and make the films that treat it that way.
Coming up on 20 years across broadcast, product and brand: Samsung, Google, BlackBerry, Bell Media, and ten years with Sandwich Video.
Video has become infrastructure.
Video is no longer just a marketing deliverable. It's how products launch, teams communicate, customers learn, and ideas spread.
Most organizations still produce it with one-off workflows.
I help design durable creative systems that make every project faster, better, and easier than the last.
Jordan Lloyd has become our go-to for concept video production. We have worked with him for both live action and motion graphics repeatedly since 2012.
Jordan has been an incredibly talented, creative and dependable contractor when it comes to supporting our team. He combines a great talent for storytelling and is proficient with technologies that span video production & editing, graphic illustration, 3D rendering and has a large network of friends and talent that add storyboarding, lighting, casting, modelling & post-processing skills. He is an amazing resource and helps free up our team to focus on what we do best. Thanks for all your help so far.
I just wanted to thank you for the work you did for us on Remington, you delivered everything we required and it was a pleasure for my team to work with someone so professional and accommodating. The creative you gave us is excellent and the client is thrilled.
I've had the pleasure of working with Jordan on a number of corporate explainer and event promo motion graphic videos. Jordan displays a keen understanding of our business needs, is sensitive to our deadlines, makes insightful and helpful recommendations to improve the impact of the videos and always delivers fantastic and relevant creative that takes the projects to the next level. Jordan is a true creative professional and I would recommend him in a second.
Working with Jordan is great for two reasons: You are reassured by his professionalism, and more importantly you know it will be a fun time. We worked together to bring Creative Mornings to Toronto. Jordan led the way in capturing the events and making sure we have a top notch record of our speakers for everyone to enjoy.
I have hired Jordan repeatedly over the course of the past four years for a variety of projects that have been demanding in timelines and standards. He has delivered results consistently and offers creative solutions along the way that elevate the final product such as when he was a part of the team launching the Sun News Network.
Jordan is an extremely talented designer. He has an acute and outstanding ability to complete complex, and high quality projects within a timely manner. His understanding of brand identity, coupled with his commitment to deadlines, demonstrates his thorough knowledge of design and true professionalism. We look forward to working with him again in the future.
Working with Jordan has been an absolute pleasure. His talent and experience make all the difference. Jordan's conceptual and aesthetic strength, combined with his work ethic make him a very rare find. I wouldn't look elsewhere for an animator.
Jordan's design work is genuinely second to none. Not only does he consistently give us top shelf results, he does so in astounding time. Always an absolute pleasure to have him on a project.
Jordan continues to provide top motion graphic solutions for Envision Sales. Jordan can handle any type of project, large or small, with accurate representation from creative briefs. Jordan helped with hi-end visual projects for us including The Remington Sales Centre and CIBC. He is fully capable of delivering beautiful motion graphics at a consistent professional level and comes highly recommended.
A few principles that shape how I approach creative work.
⬩ Video has become infrastructure.
Video is no longer just a marketing deliverable. It's how products launch, teams communicate, customers learn, and ideas spread. Most organizations still produce it with one-off workflows. That's the gap I'm interested in closing.
⬩ Systems compound.
Projects end. Systems improve. Every production should leave behind reusable assets, stronger processes, and a little less friction than the one before it. The goal isn't just to ship today's work. It's to make the next project better before it even begins.
⬩ Structure protects creativity.
Creative work needs room to explore. Production needs clarity. The two aren't in conflict when the system is designed well. Good structure removes operational noise so people can spend more time making better creative decisions.
⬩ Trust changes the brief.
The best projects rarely arrive with a perfect specification. They begin with a problem worth solving and enough trust to solve it together. The most valuable creative partnerships are built on judgment, not just execution.
⬩ Research deserves to be seen.
Some of the most important work happens long before a product exists. Concepts, prototypes, and proof-of-concept films help ambitious ideas earn alignment, funding, and momentum. Making the future visible is real design work.
⬩ Design for what comes next.
Every deliverable should anticipate the next revision, the next platform, and the next person who inherits the work. Files are temporary. Systems endure.
Demand for video is compounding.
Most teams still produce video one project at a time. The fix isn't a bigger budget. It's a better system.
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