A lot of great advice as usual from Jessica Hische, you know her from this awesome 'Should I work for Free?' flowchart you saw on the internet last week. All of it you should have heard before, but just read it again. And again.
If you were a normal person in the process of opening your own restaurant, how would you go about hiring a designer? You certainly wouldn’t think “hey, why don’t I go see what’s happening on Design Observer today” or “why don’t I spend the day browsing that obscure design magazine?”. You would ask your friends if they knew any designers. And those friends would ask their friends. So essentially, if you’re not a few degrees away from that potential client, your chances of working with them are slim.
Recommended reading for anyone who typically wears trackpants to 'work'.