A lot of great advice as usual from Jessica Hische, you know her from this awesome 'Should I work for Free?' flowchart you saw on the internet last week. All of it you should have heard before, but just read it again. And again.
If you were a normal person in the process of opening your own restaurant, how would you go about hiring a designer? You certainly wouldn’t think “hey, why don’t I go see what’s happening on Design Observer today” or “why don’t I spend the day browsing that obscure design magazine?”. You would ask your friends if they knew any designers. And those friends would ask their friends. So essentially, if you’re not a few degrees away from that potential client, your chances of working with them are slim.
Recommended reading for anyone who typically wears trackpants to 'work'.
The Heineken Draught Experience piece I put together last year was lucky enough to earn a spot in this years Applied Arts Design & Advertising Awards Annual. This years annual added a new category called Young Blood, which is open to entrants who have been out of school for five years or less. Glad to see the addition of this category, it gives a little breathing room between the student winners and the industry vets.
Check it out via the Vimeo embed above if you haven't seen it already. Unless of course you're waiting l to see it in the printed annual, where it will appear in all its glory as 4 1" printed thumbnails.